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It helps to conceptualize the basic processes that occur in the search setting. Under this step, the researcher gives codes to the data and then brings them in the abbreviated terms to explain the observations. The first phase in the analysis process of grounded theory is coding. Grounded theory coding process for qualitative analysis (Pozzebon, Petrini, de Melio & Garreau, 2011) This method of data analysis is useful to analyse socio-psychological aspects such as personal experiences, motivation, attraction, emotions, identity, interpersonal conflicts and co-operations (Anselm & Juliet, 2010). Grounded theory can be applied to researches such as interpersonal relations and the interplay between individual and larger social processes. However, it can also be applied to quantitative data (Khan, 2014). It provides a systematic procedure for shaping and handling qualitative data. It is an attempt to explain, understand and identify patterned relationships. The researcher starts with individual cases, incidents or experiences and proceeds by developing more abstract categories. It involves inductive strategies for analysis.
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Therefore, each stage in its analysis works towards theoretical formations. The main purpose of grounded theory is to develop a theory after thorough analysis. Grounded theory is a data collection and analysis method that aims to develop logical theories. There are four primary techniques of qualitative data analysis: This typically involves the research question, its theoretical foundation, and appropriateness of the techniques. The choice of technique depends upon various factors. This article focusses on techniques used to analyse qualitative data. The previous article focused on what is qualitative data and its benefits.